Persuasion – Jane Austen
Persuasion – Persuasion is an umbrella term of influence. Persuasion can attempt to influence a person’s beliefs, attitudes, intentions, motivations, or behaviors. In business, persuasion is a process aimed at changing a person’s (or a group’s) attitude or behavior toward some event, idea, object, or other person(s), by using written or spoken words to convey information, feelings, or reasoning, or a combination thereof.
Persuasion is also an often used tool in the pursuit of personal gain, such as election campaigning, giving a sales pitch, or in trial advocacy. Persuasion can also be interpreted as using one’s personal or positional resources to change people’s behaviors or attitudes. Systematic persuasion is the process through which attitudes or beliefs are leveraged by appeals to logic and reason. Heuristic persuasion on the other hand is the process through which attitudes or beliefs are leveraged by appeals to habit or emotion.
Anne Elliot, heroine of Austen’s last novel, did something we can all relate to: Long ago, she let the love of her life get away. In this case, she had allowed herself to be persuaded by a trusted family friend that the young man she loved wasn’t an adequate match, social stationwise, and that Anne could do better. The novel opens some seven years after Anne sent her beau packing, and she’s still alone. But then the guy she never stopped loving comes back from the sea. As always, Austen’s storytelling is so confident, you can’t help but allow yourself to be taken on the enjoyable journey.
Starred Review. Stevenson has read all of Austen’s novels for audiobook, in abridged or unabridged versions, and her experience shows in this delightful production. Though dominated by the intelligent, sweet voice of Anne Elliot—the least favored but most worthy of three daughters in a family with an old name but declining fortunes—Stevenson provides other characters with memorable voices as well. She reads Anne’s haughty father’s lines with a mixture of stuffiness and bluster, and Anne’s sisters are portrayed with a hilariously flighty, breathy register that makes Austen’s contempt for them palpable. Anne’s voice is mostly measured and reasonable—an expression of her strong mind and spirit—but Stevenson imbues her speech with wonderful shades of passion as Anne is reacquainted with Capt. Wentworth, whom she has continued to love despite being forced, years before, to reject him over status issues. Listening to Stevenson, as Anne, describe a sudden encounter with Wentworth, one hardly needs Austen’s description of how Anne grows faint—Stevenson’s perfectly judged and deeply felt reading has already shown that she must have. Even those who have read Austen’s novels will find themselves loving this book all over again with Stevenson’s evocative rendition ringing richly in their ears. (Apr.)
Jane Austen (16 December 1775 – 18 July 1817) was an English novelist whose works include Sense and Sensibility, Pride and Prejudice, Mansfield Park, Emma, Northanger Abbey, and Persuasion. Her biting social commentary and masterful use of both free indirect speech and irony eventually made Austen one of the most influential and honored novelists in English Literature.
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