Building a StoryBrand – Donald Miller
Building a StoryBrand – Clarify Your Message So Customers Will Listen.
Donald Miller’s StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services.
Building a StoryBranddoes this by teaching readers the seven universal story points all humans respond to; the real reason customers make purchases; how to simplify a brand message so people understand it; and how to create the most effective messaging for websites, brochures, and social media.
Whether you are the marketing director of a multibillion dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
GET. THIS. BOOK.
If you are trying to clarify your existing company message, or just starting a company like me, this book is gold. Donald is an incredible writer and communicates everything in such an accessible and understandable way. You CAN improve your message, customer experience, and grow your business. It’s not going to be a the flip of a switch, but this books gives you the knowledge to do it.
Donald Miller is the CEO of StoryBrand and every year helps more than 3,000 business leaders clarify their brand message. Combined, Don’s books have spent more than a year on the New York Times Bestsellers list. His books include: Blue Like Jazz, A Million Miles in a Thousand Years, and Scary Close.
Don is widely considered one of the most entertaining and informative speakers in the world. His audiences are challenged to lean into their own story, creatively develop and execute the story of their team, and understand the story of their customers so they can serve them with passion. Don’s thoughts on story have deeply influenced leaders and teams for Pantene, Chick-fil-A, Steelcase, Intel, Prime Lending, Zaxby’s, and thousands more.
Don lives in Nashville, Tennessee, with his wife, Betsy, and their chocolate lab, Lucy.
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